Mental Accounting and Other Cognitive Biases

Mental Accounting and Other Cognitive Biases

Imagine that you decide to go to see a new movie.  You hand the cashier at the counter a twenty-dollar bill. She gives you back a ten-dollar bill and a ten-dollar ticket. But when you get to the theater door, you realize you don't know where your ticket is. It's just lost. Do you think you'd pay ten dollars for a new ticket, or would you just head home? If you're like most people, you might be tempted to head home. In fact, when the psychologists Kahneman and Tversky presented this problem to college students, fifty-four percent of people said they'd probably just head back home. 

Five Tax Saving Strategies for the Affluent

Five Tax Saving Strategies for the Affluent

When I worked as a tax CPA for KPMG in the late 90s, I served many corporate executives and wealthy families as their senior tax specialist and prepared many individual income tax returns, trust returns, and gift tax returns.  Now I use that knowledge and expertise to help my affluent and high-income clients plan ahead to keep more money in their pockets by using some smart tax savings strategies.  

Must-Know Facts About Health Savings Account

Must-Know Facts About Health Savings Account

A Health Savings Account (HSA) can be a powerful tool to help you save and invest, now, to pay for your qualified medical expenses (QMEs) during retirement.  The HSA has become popular as more and more employers move to high deductible health plans (HDHP) in order to reduce insurance premiums.  Employees must choose the HDHPs instead of traditional health insurance plans if they want to use their HSAs to fill the gap.  I have used HSAs personally for about 10 years and I want to share these essential facts with you:

Top Three Considerations for Taking Distributions from 529 College Savings Plans

Top Three Considerations for Taking Distributions from 529 College Savings Plans

You’ve saved and invested money in a 529 plan for years to pay for your son or daughter’s college education and the college enrollment time frame is coming up in the next year. Now that you’re getting ready to enter the “529 withdrawal phase”, you’ll want to be sure to make the right decisions when taking distributions from your 529 account. Here are your top three considerations:

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